Project · Advertising & animatronics

Dinosaur heads — Cepsa, now Moeve

Cepsa — now Moeve — was launching a new brand identity and the campaign was about dinosaurs. We printed and finished the heads, with flexible necks and internal mechanisms so they could be moved and look real. With the agency VSA Comunicación.

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The brief

A dinosaur in a commercial has a problem from the start: if it does not move, it is a statue. The head had to hold up in close-up — where every scale shows — move believably, and do it as many times as the shoot demanded.

Large-format dinosaur head made by Elige 3D for the Cepsa (now Moeve) campaign

How we did it

01 · Printing and breakdown

Large-format 3D printing in sections, with a breakdown designed so the joins do not show on camera.

02 · Flexible neck and mechanisms

Flexible necks and internal mechanisms to move the head during the shoot. That is the difference between a nice piece and a piece that performs.

03 · Finish for camera

Skin texture and paint designed for set lighting: no shine that gives the material away, no matt that flattens the volume.

The result

The campaign ran on television and outdoors across Spain, and the brand came back to us for the next one. If your project needs the piece to move, see our animatronic figures and shoot props.

Frequently asked questions

Do you build pieces that move?

Yes. Internal mechanisms, joints and flexible parts when the piece has to perform on camera or at an event.

Do you work with the agency or the brand?

With both. Here the commission came through the agency, which is the norm, and we coordinated with production and art direction.

¿Lo imaginas?
Lo hacemos realidad

Tell us what you need, the approximate size and when you need it. With that we'll give you lead times and a no-obligation quote. Solo trabajamos con empresas, agencias y profesionales — no aceptamos encargos de particulares.

¿Prefieres contarlo por teléfono? Llama al +34 622 93 10 61 y lo hablamos.

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